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Being aware of what is occurring within the industry is also of utmost importance. "Know who the best printers are and what type of technology they are using," said Kegowicz. While referring to an industry periodical is one of the best bets for doing this, so is maintaining strong contact with large paper suppliers to the print industry, such as International Paper, Stamford, Conn. "International Paper usually knows who is operating the best, most sophisticated types of equipment," said Kegowicz.
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