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The "other" category also took a step in the right direction, supporting the idea that new life is being infused into traditional product categories. Sales landed at $61.7 million (2012: $53.0 million. Common responses for this sector included:
- Digital printing
- Large format/signage
- Wearables
- Graphics/art creation
- Warehouse fulfillment
- Data and office supplies
- Bar code equipment
- Furniture
- Packaging materials
- Shipping/handling/special services
- Freight
- Statement services
Some of these entries may skew the "other" category; the decision to consider wearables, for example, as miscellaneous instead of promotional products is left to the distributor's discretion.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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