Seal the Deal
Turn potential industry roadblocks into business opportunities with envelopes
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Brocker cautioned that postage should not be the only determinant for downsizing a direct mail piece. “The response rate and ROI for the mailer [are] the key factor[s],” he said.
Western States Envelope & Label has responded to postal issues with a plethora of new products. The eKEY Multimedia Mailer, designed for mailing CD/DVDs at automation letter rates, is one such product. Brocker said other CD mailers that rely on a heavy board substrate incur a non-machinable surcharge of $170.00 per thousand. According to Brocker, multimedia mail is an untapped market that distributors will find “energizing and profitable.”
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