Seal the Deal
Turn potential industry roadblocks into business opportunities with envelopes
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Brocker commented on the effects shape-based pricing has had on the mail volume of flats—mailers ranging from 61⁄8x111⁄2" to 12x15", up to 3⁄4" thick—for instance. “In the most recent fiscal quarter, the USPS announced an 11 percent decline in flats volume. Larger envelopes [such as the] 9x12" and 10x13" fall into that category, and have shown a slight decline.” He continued, “Many customers have moved or tried to move their mailings to a 6x9" or 6x91⁄2" to fall within USPS letter-size requirements. Letters can only be 1⁄4" thick at most, so mailing content often has to be changed as well.”
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