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Nevertheless, the key to success with laser labels is finding a way to add value to clients' labels. And because customized labels are often an integral part of clients' day-to-day operations, distributors should know they are often reluctant to switch to a new vendor on price alone.
"Laser labels can be a high profit margin item," said Brocker. "I've seen it both ways, but I know that a lot of money has been made selling laser labels, and when distributors find a way to add value, that is when they make the most profit."
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