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However, bar codes are not the only way to break into laser label sales. The mailing and office-use arenas can also be profitable. Brocker said printing laser labels with two- and four-color logos is a good way to add value to clients' products, and can often be a solution in itself. For instance, Brocker recalled a case in which a distributor's client wanted to print the company's logo on its envelopes in color. Rather than wasting money printing color logos directly on the envelope, the distributor suggested printing the logos on laser labels and then affixing them by hand, thus saving the customer money.
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