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A good way to determine whether customers can benefit from bar coding, O'Brien said, is to simply ask how many product units they are shipping. If they are not shipping a significant amount, chances are they have already thought about using bar codes and decided against them.
However, if clients are already using bar codes, a few of the questions distributors can ask to help determine their needs are: Do you print bar codes on-demand or in batches? Do you have one warehouse or many where products will be labeled? How many labels are you printing every year, and do you expect an increase in volume any time soon?
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