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Maria Raha
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Innovative designs don’t always work either, DeCastro warned. Then again, instant engagement can be crucial to a challenging response. For a campaign aimed at high-level executives, DeCastro resorted to a talking plastic tube. “It was a big tube, about a foot long [and] about four inches in diameter, and we had a poster ... inside, something that rolls up and folds and then opens out into a large poster format, [along with] the talking card and some other inserts,” he described.
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Maria Raha
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