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Maria Raha
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Through rain, sleet and snow, Netflix also embarks on direct mail campaigns. “We have window envelopes that have a personalized letter from our vice president of marketing addressed to the individual, and that includes flyers with pictures of recent titles,” Swasey explained. “It’s a nice, three-page, very comprehensive direct mail piece. We also use a card-stock piece that is in the form of a DVD envelope, a Netflix envelope with a DVD slipping out. ... We use different [mailers] at different times, of course, because one is a little more comprehensive than the other.”
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