By
Maria Raha
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Conversely, the political sector relies heavily on direct mail. Winning Directions, a progressive political direct mail firm headquartered in San Francisco, utilizes direct mail for 99 percent of its clients’ communications. “[Direct mail] is the most effective use of a campaign’s dollar,” noted the firm’s senior vice president and COO Peter J. Moran. “When you consider you are putting the right communication in the right person’s hand, it is tough to beat. TV and radio, at best, [provide] pretty random coverage when compared to mail.
0 Comments
View Comments
Maria Raha
Author's page
Related Content
Comments