Digital Dos and Don’ts
The pros offer insights for effectively dealing with digital printing
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The demand for digital is having a major impact on the industry, and, as Rosen observed, traditional offset printers are seeing that having both an offset workflow and a digital workflow under one roof enhances revenue possibilities. “[For example], with digital printing and variable data, the printer can also provide services for data formatting and storage,” he said. “[Plus], presenting printed material on a website opens up new possibilities for printers, as well. If I could get my annual ... report printed, a variable data mailer sent to investors, and have [everything] posted on or prepped for a website, all ... done by one vendor, I would most likely pay a bit more [as opposed to dealing] with several vendors.”
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Maggie Dewitt
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