Digital Dos and Don’ts
The pros offer insights for effectively dealing with digital printing
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In addition, the company’s NextMail service is an integrated direct marketing solution allowing for real-time campaign performance measurement. “This is important, as marketing departments are under pressure from top management to prove campaign ROI and justify each campaign,” he commented. “We ... offer turnkey capabilities with NextMail, from concept and design to campaign implementation and performance management.”
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Maggie Dewitt
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