Digital Dos and Don’ts
The pros offer insights for effectively dealing with digital printing
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Particularly when working with customers on variable data printing projects, distributors must know what printers expect and need to process the job. “Gone are the days where a middleman can just pass things through. Margins are tight and turn-around times are short. Problematic jobs exacerbate this situation and hurt all parties involved,” said Doug Rosen, director of education and technology for Markzware, Santa Ana, Calif.
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Maggie Dewitt
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