Webb/Mason Reports Record Sales
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"We experienced a dramatic increase in sales from direct mail campaigns and marketing literature orders during the month of September," noted Doug Traxler, Webb/Mason executive vice president of sales and marketing. "Not surprisingly, high-quality digital and on-demand printing are encouraging companies to take advantage of a more effective and efficient way to personalize and customize direct mail campaigns. At the same time, our Enterprise Print Management Online capability—a computer program that allows authorized users to personalize, customize and order on-demand printing, while maintaining brand consistency—has made it easier and more convenient for customers to order printing 24-hours a day, seven days a week."
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