Webb/Mason Reports Record Sales
Increases in corporate direct mail campaigns and marketing literature drove Baltimore-based
Webb/Mason's September 2005 sales to record levels. The company reported sales of $7.5 million for the month of Sept. 2005—a 47 percent increase for same-month sales in 2004.
Overall, Webb/Mason's 2005 third-quarter sales were up 24 percent compared to 2004, and year-to-date sales are up 16 percent. The company has experienced an average sales increase of 18 percent since 2000. Webb/Mason attributes the steady upsurge in sales to factors including multiple new office openings, sales staff expansions, new customers and an increase in clients' marketing projects.
"We experienced a dramatic increase in sales from direct mail campaigns and marketing literature orders during the month of September," noted Doug Traxler, Webb/Mason executive vice president of sales and marketing. "Not surprisingly, high-quality digital and on-demand printing are encouraging companies to take advantage of a more effective and efficient way to personalize and customize direct mail campaigns. At the same time, our Enterprise Print Management Online capability—a computer program that allows authorized users to personalize, customize and order on-demand printing, while maintaining brand consistency—has made it easier and more convenient for customers to order printing 24-hours a day, seven days a week."
Traxler added that the printing process has also been dramatically reduced to only a day or two. "The Internet is helping to increase the need for printed marketing materials because when organizations and consumers locate what they are searching for, they typically request more printed information."
Founded in 1989, Webb/Mason's newest offices—Montgomery, Ala., Pittsburgh, Pa., Hartford,
Conn. and Greenville, S.C.—were opened during April through July 2005. The openings have created eight new sales and customer service positions.
For more information, visit www.webbmason.com.