App-solutely Fabulous
What distributors need to know about developing e-commerce mobile solutions
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"iOS users historically tend to spend more money on mobile and they're more app-loyal," he remarked. "That being said, there are more overall Android users in the market and retailers are definitely starting to take notice."
In regard to potential pitfalls, Derksen described some development shops as "one-and-done," meaning they don't iterate with clients throughout the process, offer the ongoing support necessary for a top-grade mobile app, or provide the full suite of in-house services, such as UI/UX design, product management, product development and weekly quality assurance (QA).
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- People:
- Eli Sackett
- Stephen Derksen
- Places:
- Toronto
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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