App-solutely Fabulous
What distributors need to know about developing e-commerce mobile solutions
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"I believe that the distributor's advantage is stronger today than ever before," he continued. "Customers do not have the time to consult multiple vendors and keep multiple relationships working together to implement an integrated marketing campaign."
Needless to say, a frustrating mobile experience can hurt public perception of a brand. Consumer sentiment aside, your customers might turn elsewhere to get things done right. To prevent this from happening, Greystone is involved in the conversations with customers as a member of its distributor client's team. Sackett mentioned the process typically follows this pattern:
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- People:
- Eli Sackett
- Stephen Derksen
- Places:
- Toronto
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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