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"So at the end of the day, it's all about providing people with the tools, the education and the networking opportunities that enable them to figure out opportunities to grow their companies and bring something new and relevant to their customers," he continued.
Looking ahead, 2015 promises more excitement. Association management will finally be free of contracts inherited long ago, allowing room for flexibility. "Next year gives us the opportunity to evaluate either different venues geographically or different set-ups for the trade show, as well as potentially even consider co-locating with other events that might be aligned with our mission," he commented.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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