Riding the Recession Rollercoaster
What goes up, must come down
in the label and packaging market
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Two other topics clearly are worthy of note—digital printing and sustainability. Multi-Color is one of a growing number of companies that digitally prints prime labels, mainly for customers requiring low order quantities, said Gerace.
"It's clear that digital print in packaging—and particularly of labels—is growing, and growing faster than the market overall (even discounting the recession)," commented Zarwan. "There is no reason to believe that it will displace one technology more than another. To the extent that flexography dominates packaging, it will be most affected, but it may also make it more difficult for offset to maintain share."
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Tom Polischuk
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