Riding the Recession Rollercoaster
What goes up, must come down
in the label and packaging market
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In response to the recession and high rates of unemployment, Zarwan said consumers have pulled back and changed buying habits. "These changes affect different label converters differently, depending on end use, product category, customers and type of label," he stated.
Gerace pointed to some of the changes in consumer buying habits that he has observed. "We have seen the most demand erosion in premium beverages and home improvement markets. However, virtually all the markets we support have had some contraction. The private label and lower tier products have definitely fared better," he noted.
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Tom Polischuk
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