Riding the Recession Rollercoaster
What goes up, must come down
in the label and packaging market
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What goes up, must come down—so the saying goes. This could be used to describe the business climate during 2008 in any number of ways. For the label and packaging market, both the going up and the coming down have had significant negative effects.
Corey Reardon, president and CEO of AWA Alexander Watson Associates, McLean, Va., noted that the first half of last year was clearly identified with steadily increasing raw material prices, driven by unprecedented increases in oil and energy costs, with record high oil prices by mid-2008.
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Tom Polischuk
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