Keep Calm and Write On
Gwen Brey, marketing coordinator for New Ulm, Minnesota-based Beacon Promotions, noted that more companies are buying instruments that combine a pen with another feature, such as flashlights, screen cleaners and highlighters. “Combining writing instruments with digital items [such as a stylus, a laser pointer or a screen cleaner] is working very well for Beacon Promotions,” she said. “Pens are used five to 10 times a day, even with the digital items available to us.”
- People:
- Andy Arruda
- Gwen Brey
- Places:
- New Ulm, Minnesota
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.