Keep Calm and Write On
“It costs an advertiser less than one-tenth of a penny per advertising impression to have their logo seen,” added Arruda. “On top of that, pens are used by everyone and have applications for most any promotional program.”
A LITTLE GOES A LONG WAY
Pens and other writing instruments don’t have a lot of room for decoration, but that doesn’t mean they won’t get the job done. “Small subliminal ads get the message across,” Brey said. “Recipients can remember who they got their pen from. They will search out a particular pen if they like the product.”
- People:
- Andy Arruda
- Gwen Brey
- Places:
- New Ulm, Minnesota
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.