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A person buys from another person when they feel authentic passion fueled with creativity that is built on trust. If trust is what must occur in this process, it is built upon some of these key criteria. When a person has tremendous passion they have energy, dedication and enthusiasm in all that they do. When a person is authentic, they are consistent in behavior no matter the circumstances. Moreover, they are real and focus on ethics and integrity. And when a person is creative, they approach life in a different manner than others. They operate with an "as if" mindset. This means they operate in a manner that says why can't this be done? They find a way and never settle for less than the best.
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- Ryan T. Sauers
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