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So how do you look at problems? Do you always see a solution that you can bring to your customer in a creative way? Do you look at obstacles as things that cause you to give up or as opportunities to help your customer? All of these things are what make up your DSF. When thinking of your DSF you can envision your BRAND (the Barometer reading of your Reputation, Attributes, Name and Distinctiveness).
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- Ryan T. Sauers
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