Marketing and Sales

Are your salespeople putting enough time, effort and thought into developing and retaining business with your current customers, especially in large key accounts? And even if they are, how do you know if they are doing this effectively? Attracting new customers will cost your company...

Quad/Graphics, a leading global provider of print and marketing services, has expanded its executive leadership team to support its ongoing transformation as an innovator of new, complementary products and marketing services that help clients increase engagement, response and revenue...

The debut collection of “Share a Coke and a Song” packaging will feature song lyrics spanning a range of sentiments, from the feeling of falling in love (“The Way You Love Me” and “You Belong With Me”) and celebrating victory...

Philadelphia-based NAPCO Media, parent company of Print+Promo, announced that Nathan Safran has joined the company as director of research. Safran, who will lead the newly created NAPCO Research team, began his career as a Forrester research analyst and joins NAPCO from Blue Nile Research...

This month, we talked to Bruce A. Reed, president and CEO of Stouse LLC, New Century, Kan. Read on as Reed talks strategy, technology investments and the importance of giving back...

Proforma, Cleveland, announced that 32 owners achieved their next levels of success in 2015, and were inducted into Proforma’s Million and Multi Million Dollar Clubs. Proforma’s Million Dollar Club, the largest single group of million-dollar producers in the industry...

Client retention is the new acquisition. Join us for the key to increasing client retention 5% and company profitability 25-95%.

The ad specialty distributor business, regardless of its size, is unique. It does not fit a “business mold.” It is not retail, nor wholesale, nor manufacturing, nor a service and, instead, is a little bit of each. And the product sold is a uniquely customized item that can involve multiple production partners and variables. It’s complicated...

In 2016, sales is quite simple. It all comes down to who has the lowest price, right? If you are selling on price—and this is the only thing that separates you from your competition—then, you should be concerned! You must immediately learn how to differentiate yourself in new ways...

MBF Perry Company, Hoover, Ala., announced that it has joined Lewiston, Maine-based Geiger as an affiliate. For more than 20 years, MBF Perry Company has provided award-winning strategies for printing solutions, promotional products, marketing and apparel to clients all over the country...