Marketing and Sales

This month, we talked to Nate Mullikin, president of Navitor, North Mankato, Minn. Read on as Mullikin talks strategy, the two sides of technology and the importance of automation.

Here are four products to consider when approaching the newly flush financial market and, hopefully, landing repeat orders...

The printing industry saw a lot of activity in 2015, and not all of it was positive—starting with Standard Register Company’s decision to file for Chapter 11 bankruptcy-court protection and its subsequent sale to Taylor Corporation for $307 million in a bankruptcy auction. The big question is: How did the ongoing industry consolidation, coupled with a protracted economic recovery, influence print’s performance...

Do you want to sell more? Do you desire to be more successful? Do you want to communicate more effectively? Then you have to become a great listener...

Proforma, Cleveland, recently concluded its inaugural planning retreat, formerly known as Proforma’s Regional Meetings. This seven-city event provided Proforma owners with the opportunity to connect with leading suppliers, learn innovative selling techniques...

Omaha Print, a commercial printer with more than 150 years of history in eastern Nebraska, and Minnow Project, a Lincoln, Nebraska-based advertising agency, announced the repositioning of their companies as one new brand known as Aradius Group. The new brand is a marketing communications company...

Butler Street, a leading management consulting, training and research firm specializing in client and talent development, in conjunction with NAPCO Media, Printing Impressions and Print+Promo, launched the Best of Print & Digital program in 2016 to recognize companies in the industry that are considered best in class as perceived directly from the clients they serve...

There is so much competitive “stuff” happening out in the world right now: Will the Broncos win the Super Bowl?*; what will Trump’s next move be?; “Bernie said what?”; the Oscars; the Grammys—everyone is out to win something and you should be, too...

Winter is ending and spring is around the corner. Naturally, I’ve been thinking about all of the spring promotional products I’d like to have this year. Based on 2016 trends and personal needs, here are four products that I’ll be using and/or pursuing this spring...

If the buzz over at WebMD is any indication, the uncharacteristically mild cold and flu season should be peaking at press time. But while nasal congestion and body aches may be on everyone’s minds right now, those concerns will soon taper off. The good news? Selling opportunities in the medical sector are year-round. Just ask Amber George, managing director for Boundless, Austin, Texas...