Marketing and Sales

QuickBooks allows you to set up users and passwords under the “company” tab. When setting up a user, you can specify which information you want that particular user to see or not see, and edit or not edit...

Referrals are the most underutilized client acquisition channel. Here are six factors to consider as you build your referral program...

Ralph Petty of Petty Marketing, Cleveland, has won a three-year, $6 million dollar contract with a $6 billion health care provider. Petty will be providing the client promotional products and trade show materials. Petty partnered with Proforma to develop an e-commerce site...

Over the years, I’ve found that the process of strategic M&A development can be stripped down and simplified into key categories that every organization must focus on. Here are my three basic principles that can be applied to any marketplace...

Zero Moment of Truth (ZMOT) is about being there whenever and wherever your client might be receptive to your message. It used to be far less complicated to be in sales, especially in the promotional products industry...

Have you ever given a coworker a bad gift? Of course you have! Just don't let it happen again. Instead, give your colleague something that's valuable to the bottom line: Print+Promo's 2016 Buyer's Guide...

Veteran salespeople get set in their ways. Certain belief systems are set up and we stick by them year after year. But what was true years ago might not necessarily be true now. What long-held beliefs are you hanging onto?...

Smart Source LLC, New York, is now a premier supplier for the YMCAs of Greater New York City, creating branded materials, including uniforms, swim caps and camp backpacks. The launch of the uniform program is a significant branding initiative for YMCA...

What separates "good" salespeople from "great" salespeople? Great salespeople understand that there is a solution behind every problem and see an obstacle as a new opportunity...

Caring for customers is a critical element in every business. Most small-business owners “get this,” but struggle to deliver consistent, flawless experiences to their customers as they grow. In fact, the challenge of caring for customers—through your employees—can be a big part of what accelerates...