Marketing and Sales

The Image Group, Holland, Ohio, is retiring the name of its acquired subsidiary, Toledo, Ohio-based LightHouse Brands, on Jan. 1, 2016. The Image Group acquired LightHouse Brands in 2013 and, following the merger’s completion, operated the companies as...

All work is not created equal. There are really two types of work. The first type is the work that can make you wealthy. The second type is the work that might make you crazy and certainly won’t make you wealthy. In our business, there are only four types of activities that will make a business owner wealthy...

Pantone’s color of the year can be a good barometer for fashion industry color trends. Last week, Pantone’s color experts made their big announcement for 2016, but the reveal came with a twist. For the first time ever, it’s a blend of two colors...

One of my clients recently doubled the turnover of a job. Their customer requested 350 brochures. But the printing company ended up with an order for six roller banners as well! The printing company carried out one simple strategy to achieve this result...

Flesh Co, St. Louis, recently added Cathy Shiflett to its Parsons sales support team. Shiflett brings seven years of customer service experience in the financial industry to her new role. Because Flesh Co believes it is important to provide new associates with a basic knowledge of its capabilities...

Proforma, Cleveland, recently announced its first-ever Energize Summits—new exclusive events designed exclusively for Proforma owners, sales representatives and Proforma’s preferred vendor partners to engage in meaningful, personal discussions to develop strategic partnerships for further mutual growth...

InnerWorkings Inc., Chicago, has entered an exclusive partnership to enhance the marketing supply chain of Weis Markets, the Pennsylvania-based food retailer with 163 stores in five mid-Atlantic states. Under the new agreement, InnerWorkings Inc. will reinforce Weis Markets' competitive edge by...

On an average day, how many signs or displays do you think you encounter? Perhaps the better question: How many of them force you to stop and look? There are signs people don’t notice until they’re standing next to them, displays they register as they pass by, and signs and displays that grab their attention enough to make them stop and process. With signs around (literally) every corner, it becomes increasingly important to stand out. Staying apprised of trends and techniques is a good place to start...

Millennials are always on their phones. They change jobs regularly. They expect constant, immediate feedback. These are just a few of the criticisms leveled against Generation Y. All of these things may be true, but they have upsides as well. Millennials are up-to-date on current technologies. They have the long term in mind for their careers, refusing to settle for anything less than the best. They want to learn and grow...

What are you going to do in 2016 that is going to make you even more relevant in 2017? What are you going to do to create the customer experience needed to ensure that you can compete and flourish long term? Are you going to curse the online challengers who are driving...