Marketing and Sales
October 23, 2015 at 9:17 pm
According to “Industry Briefing: Competing in Print’s Dynamic Marketplace in 2015,” a report prepared by Davis and his Center for Print Economics and Market Research, there was “a negative first quarter followed by strong growth in the second quarter and more modest growth in the third.” Davis explained that for the full year, growth should total around 2 percent, which he referred to as “weak” for a normal recovery phase. So, how did the industry’s leading suppliers fare in light of this finding? The answer might surprise you.
October 23, 2015 at 3:56 pm
The best-laid plans can veer off course when least expected—just ask Jerry Spears, CEO of the Mabelvale, Arkansas-based distributorship B&B Solutions.
October 20, 2015 at 6:03 pm
Loyalty. It is what we want in all relationships, right? Client relationships are no different. When we consider the time, effort and overall cost to acquire a customer, one of the most important things we can do is to measure their loyalty on a regular basis...
October 20, 2015 at 5:58 pm
A coaching client of mine, Nate Wadsworth, has the busiest schedule of any entrepreneur I know. He runs a highly successful real-estate business, a forestry business and has a family as well. Last year, he embarked on another challenge: running for office...
October 20, 2015 at 4:28 pm
Print+Promo, the leading source of business strategies for the distributor sales professional, is proud to announce the industry’s Top 50 Suppliers of 2015. The annual ranking recognizes the industry’s highest-selling companies based on revenue for the last fiscal year completed...
October 13, 2015 at 5:59 pm
No customer/supplier relationship is static. Things change. People change on their side. People change on your side. Economic conditions change. Technology changes. Customer priorities change. Your company’s priorities change. It is your ability as a company to step up to the challenge of change...
October 13, 2015 at 5:50 pm
This is probably one of the most missed opportunities for small businesses when it comes to social media. Because social media can be so complicated—you have to have someone manage it. You have several different platforms to work with...
October 13, 2015 at 4:25 pm
Print+Promo, the leading source of business strategies for the distributor sales professional, today announced its 2016 Distributor Connect dates and locations. Following the enormous success of its first three Distributor Connect events, the demand for more continues. In 2016, Print+Promo will produce two more events.
October 13, 2015 at 3:13 pm
Plastic gift cards continue to play the lead role in the holiday shopping experience of today’s consumers. According to the eighth annual CEB TowerGroup Report, gift cards surpassed $124 billion in sales in 2014, a five percent increase over 2013. Add hotel key cards, promotional and customer loyalty keytags, and ID cards to the mix, and the market becomes even more massive, which leads to the burning question: Why aren’t you selling plastic...
October 9, 2015 at 3:10 pm
In this webinar, we distill years of sales experience into an easy consultative process guaranteed to deliver top notch results.
