Marketing and Sales

Global Graphics Network (GGN), a new Tampa, Florida-based business accelerator for print shop owners, plans to add 50 development executives throughout North America over the next two years. GGN is a sister network to Proforma, the $500 million leading network of print and promotional product distributors...

Print+Promo, the leading source of business strategies for the distributor sales professional, recently concluded its final Distributor Connect of 2015. The event, which pairs top-selling distributors with leading print and promotional product suppliers for one-on-one...

I spend a lot of time consulting on leadership-related topics. In this post, I’m going to provide three examples of FAQs, along with my responses to each of them. I hope this proves helpful to you today and in the coming weeks...

My team laughs often during a typical day, and I love being around my team. I love working from home as well, but I miss the “fun” at the office. I wasn’t in the office on the day before Halloween when my colleagues all dressed like Dan, who has a bit of a Steve Jobs-type wardrobe...

Polyconcept North America (PCNA), Pittsburgh, has introduced enhanced online inventory search tools for logged-in users to make locating the products distributors need for projects faster. Once logged in, a distributor can use the new inventory search filter on any search on PCNA’s website...

How do you make yourself matter to your customers? How did selling today become such a “soft” touch? How did things like liking, loving, trusting and focusing on the mission become more important than prospecting, qualifying, looking at features and benefits, and closing...

“Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?” It was with a slight hesitation that the sales manager added the second sentence...

Proforma, Cleveland, announced the launch of Global Graphics Network (GGN), a sister company focused exclusively on helping commercial printers grow their businesses. GGN will help commercial print shop owners significantly increase their sales. Through GGN, commercial printers, decorators and silkscreen printers benefit from the combined resources of a connected network, while still maintaining their independent business ownership and business names. During the initial launch of GGN, new members can join the network without any upfront costs.

It’s no secret that a major component to your business’ success involves securing a well-rounded sales team. However, knowing what to look for—or even where to look—can be a frustrating process, resulting in wasted time and high turnover rates...

Running a business requires smarts, adaptability and a willingness to take risks. But a true test of leadership is finding a way to succeed during challenging times—just ask the chief executives who comprise this year’s Top 50 Supplier’s list. From shifting consumer habits to recessionary fallout, they’ve experienced it all, yet here they are, still standing. Their secret? A service-based approach.