Marketing and Sales

I hope everyone is off to a great new year—now let’s get down to business. Here are four items that we should think about in 2016...

Polyconcept North America (PCNA), Pittsburgh, announced a new sales contest for U.S. distributors. The contest is designed to leverage PCNA’s corporate attendance at the 2016 U.S. Open Golf Championship, held June 16 to 19 at the historic Oakmont Country Club...

DFS, Groton, Mass., has hired Steve Currier as national accounts manager, a role that will allow him to focus on DFS’s franchise reseller partners in U.S. and Canada. Currier, a Massachusetts resident, has more than 32 years of experience in the office product and print industries...

Proforma, Cleveland, has announced that Fred and Suzette Albrecht of Milford, Ohio-based Proforma Albrecht & Co. have exceeded more than $30 million in annual sales in 2015. In 2014, Proforma Albrecht & Co. became the first Proforma member to achieve Proforma’s 25-million Dollar Club, as its total sales reached $26.9 million...

Promo Marketing Media Group, the parent group of Print+Promo and Promo Marketing magazines, has announced the launch of ProMark Agency Division (ProMark AD), the company’s new agency-style marketing and advertising unit...

David Bowie penned a song about it, Ralph Lauren made a career out of it and, most importantly, your customers want more of it. We’re talking about fashion—a welcome addition to the $5.51 billion promotional apparel sector, where beefy tees once ruled. Interested in dressing up a little business of your own? Our sister publication, Promo Marketing (PM), has been hard at work reporting on this industry over the last year. From sizing demands to color trends, check out PM’s bargain bin of tips.

Unbelievably, we have entered a new year. 2015 went by so fast that I am still in awe that it is already over. It was such a busy year for the Promo Marketing Media Group. We were not only busy producing our award-winning publications, events, newsletters, online solutions and all the unique custom services we provide, also we were laying the groundwork for exciting new launches in 2016.

With video continuing to surge through 2016, it’s important to understand the basics of creating a successful campaign. Knowing where to begin may feel overwhelming, but with the right tools in your back pocket, you can become a production powerhouse. Here is what the video-marketing experts had to say...

Describe your client’s life before they started working with you. What problems did they face? What were their worries and concerns? What kept them up at night? What fears were they forced to live with as part of their regular work life?...

David Holland has made a name for himself in the print world with his innovative supply-chain and marketing services solutions. But while Holland’s career may be a testament to his ability to execute complex strategies, his initial path was more direct. Like many new graduates, he was after two things: passion and financial stability. He found both.