Marketing and Sales

Despite distributors’ best efforts, pressure seal talk often turns to costly investments, paper jams and process changes. By communicating the right information to the right people, you, the trusted reseller, can exceed industry expectations. Read on as our experts address common objections that can be encountered in the pressure seal market...

Every now and then we need a reminder that our clients are not a company or a brand; they are a collection of individuals. They are people, just like you and me, who are held accountable to results in their role...

Signature Card, Richardson, Texas, has hired Cliff Brunson as vice president of sales and marketing. Brunson comes to the firm with an extensive background in sales and management in the plastics, paper products, packaging and printing industries...

Megan J. Brennan, Postmaster General and CEO of the Postal Service, last week announced efforts by the Postal Service to lead an information and technology-driven reinvention of mail during a keynote speech at the National Postal Forum, the annual mailing industry trade show...

So, you want to be a rainmaker? Doesn’t everyone in sales? While rainmakers make it look easy, it is not. Rainmakerdom does not come without laying solid groundwork and building trust and relationships. Sometimes this groundwork is many years in the making. Here are solid tips to consider in your hunt for the coveted title of “RAINMAKER”...

Consistency of leadership, whether as a CEO or salesperson, is applicable to all. Try to think of consistency as being the steady and methodical pace of an experienced marathon runner, and inconsistency as the erratic (speed up/slow down) pace of an inexperienced short distance runner. Here are five consistent leadership themes to consider...

Boundless, Austin, Texas, has appointed Chris Piper to lead the distributor’s customer success team. Piper comes to Boundless with more than 20 years of hands-on experience as a Certified Advertising Specialist (CAS), helping clients achieve...

RR Donnelley & Sons Company (RRD), Chicago, has entered into a strategic relationship with Adobe to integrate Adobe Marketing Cloud into its technology platform. Through this arrangement, RRD and Adobe will deliver an exceptionally broad set of marketing solutions and services to their customers...

The 2016 Expo East was underway in Atlantic City, N.J., last week. Promo Marketing, the sister publication of Print+Promo, spotted everything from costumed leprechauns to fun giveaways. But if you weren’t able to make it this year, don’t worry, we’ve got all the highlights straight from the source...

There’s an art to the sales pitch—a conversation that flows seamlessly between a prospective buyer and a hopeful seller. And with competition heating up in the print and promo space, it’s even more crucial that you understand the proper techniques to fine-tune your pitch, so that you can close that big sale. Here, top sales experts give their hot tips...