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Money may not bring you happiness, but happiness could bring you money. Big-name brands like Coca-Cola and McDonald's use feel-good marketing campaigns to make the world a happier place, and studies show that people are more likely to build long-lasting relationships with brands, like these, that can deliver an emotional selling proposition...
Ennis Inc., a top 50 supplier located in Midlothian, Texas, completed the previously announced sale of its apparel division, Alstyle Apparel LLC and its subsidiaries, to Montreal-based supplier Gildan Activewear for an all-cash purchase price of $109,354,066. As part of the agreement, Ennis Inc. will provide transition assistance...
Verso Corp., Memphis, Tenn., has announced that the bankruptcy court presiding over its Chapter 11 bankruptcy proceeding authorized Verso Corp. to reject a specialty paper supply contract with Expera Specialty Solutions. The contract with Expera, which was an element of the sale by International Paper...
Your loyal customers are your greatest brand champions, particularly in your social media strategy. They provide word-of-mouth advertising that has really unique credibility—they are a third party with first-hand experience as your customer...
Under a new rule announced by the White House May 18, overtime pay will be extended to salaried workers earning up to $47,476 a year ($913 a week) when they put in more than 40 hours a week. This is double from the current annual salary threshold of $23,660 ($455 a week). Bonuses and incentive payments may count toward up to 10 percent of the salary threshold. The change will go into effect Dec. 1, 2016...
Print+Promo, the leading source of business strategies for the distributor sales professional, has concluded its first Distributor Connect of 2016. Distributor Connect pairs top-selling distributors with leading print and promotional product suppliers for one-on-one, 20-minute, pre-scheduled meetings...
A promotional products distributor is seeking $300 million from Paris Business Products Inc., Westampton, N.J., for allegedly cheating it out of commission from a new jump-starter for cars. According to Law 360, Blink Marketing Inc., Franklin, Tenn., claimed that Paris violated...
Brian Maiers has joined the Safeguard distributor network effective March 31. Maiers, a 26-year print industry veteran, most recently worked as a senior account development manager of custom print solutions for Deluxe Corporation, headquartered in Shoreview, Minn...
USA/Docufinish, Yorkville, Ill., has purchased Action Graphix, Yorkville, Ill. The acquisition gives USA/Docufinish an opportunity to expand further into all types of wide-format printing, including banners, wall graphics...
Last week, U.S. District Judge Emmet Sullivan blocked Staples’ plan to acquire Office Depot for $6.3 billion, siding with the U.S. Federal Trade Commission (FTC). The FTC argued that the proposed acquisition would violate antitrust laws, thereby reducing competition...