The Latest

RRD Launches Trigger-Based Direct Marketing Application
January 22, 2019 at 8:26 pm

R.R. Donnelley & Sons Company (RRD), Chicago, recently announced the launch of Cloud Direct by RRD, a trigger-based direct marketing application—housed within Salesforce Marketing Cloud—that improves targeting and extends the Marketing Cloud platform by...

How to Craft Efficient Marketing Strategies In an Ever-Changing Industry
January 22, 2019 at 9:36 pm

No matter the scope of their offerings, companies must infuse their identity with pride and proficiency and should never see that duo as an easier-said-than-done acquisition. To gain a greater sense of how to go from having a nice niche to enjoying a commendable career...

The Long Wait is Over: USPS Promotions Back for 2019
January 15, 2019 at 3:57 pm

Although USPS mailing promotions took a break in 2018, they are back for 2019. This year there are five old ones and one new one. Rob Hanks of Suttle-Straus Inc. highlights them here...

Georgia-Pacific to Exit Printing and Writing Papers Business
January 15, 2019 at 4:19 pm

Georgia-Pacific is exiting the communication papers business following an assessment of its long-term competitive position in a declining market. As a result, the company will permanently shut down the communication papers machines, related converting assets, as well as the woodyard, pulp mill and a significant portion...

Altitude Group Plc Acquires AIM
January 15, 2019 at 4:38 pm

Advertising Industry Mastermind LLC (AIM) has been acquired by Altitude Group Plc, a publicly traded U.K. company with operations in the U.K. and U.S. AIM will continue to operate as AIM under the strategic leadership of Jamie Coggeshall (founder and president) and Nichole Stella (CEO)...

Showdown Displays Purchases Custom Soft Signage Manufacturer Xarisma
January 8, 2019 at 7:27 pm

Showdown Displays, a North American supplier of portable lightweight event displays, announced it has acquired Xarisma, a provider of custom soft signage based in Huntsville, Ala. “Xarisma’s creative branding solutions and innovative display development is an...

Victor Printing Celebrates 100 Years and Four Generations of Family Ownership
January 8, 2019 at 7:44 pm

Victor Printing Inc., Sharon, Pa., is celebrating 100 years as one of the area’s most innovative trade printers, serving clients in a 500-mile radius. Since 1919, the family-owned commercial printing company has provided customers with high-quality products, unsurpassed customer service and a wide variety of in house services...