Cooley Group Inc. Announces Rebrand and Celebrates 75 Years

In conjunction with its 75th year anniversary, Cooley Group Inc., Pittsford, N.Y., is introducing a new corporate brand.

Over the past several years, Cooley Group has expanded its capabilities and is currently able to offer clients more products and services than ever before. The company provides a state-of-the-art online store platform that enables clients to build brand awareness with their customers and efficiently engage their employees in an increasingly remote work environment. It has also expanded its kitting and fulfillment capabilities, which provides a simplified and cost-effective delivery and overall experience for clients who desire a complete solution.

“The Cooley Group logo has been updated to better represent the end-to-end capabilities and our approach to creating solutions for our customers without limits,” said Phil Yawman, president of Cooley Group. “This includes the technologies we’ve invested in which enable execution on the total solution promise. We have the thought leadership to move our clients’ brands forward in this world, as evidenced in our best-in-class NPS scores and Best of Print & Digital recognition.”

Cooley Group is also updating its tagline to “Showcase Your Brand,” which signifies its promise to bring clients’ brands to life. With 75 years of progressively innovative industry experience, Cooley Group develops creative programs that grow the businesses of its client partners.

What has not changed with the new brand introduction is the relationship-building approach Cooley Group Brand Consultants take, as evidenced by the word “Partnership” in the logo descriptor. Brand Consultants strive to understand client objectives in an effort to create programs for long-term success.

“It’s my belief that while there are plenty of choices for promotional items, branded apparel or printed products, it’s the ‘how’ these products and solutions are created and delivered that provides sustainable value for the customer,” Yawman added. “Excelling at our core competencies and striving to build long-term relationships with our clients allows us to provide the most value and serve them best.”

For more information, visit www.cooleybrand.com.

The preceding press release was provided by a company unaffiliated with Print+Promo. The views expressed within do not directly reflect the thoughts or opinions of Print+Promo.