Austell, Georgia

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

The end of the 20th century was a mixed bag for many. As the ʼ90s prepared to make an exit, the mystery surrounding the new millennium intensified. Change was coming, though the details were uncertain.

The way Lynn M. Rogge sees it, operating on price alone is the worst blunder a distributor can make. And with 50 years in the game, it's a safe bet that he knows a thing or two.

Allen Simon is hopeful.

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