Presentation folders are just as important as the documents they hold. The gateway to a critical first-class impression, folders are judged during that initial meeting—much like your sales pitch—so it's crucial to ace both jobs from the start.
De Pere, Wis.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
The demand for digital imaging is rising--are you ready? By Carol Katarsky Demand for digital printing has been growing steadily, and shows no signs of slowing down. Its advantages--inexpensive, high-quality color with quick turnaround--is winning over converts throughout the industry. "I see the market continuing to grow," said Karen Gregg, vice president, sales and marketing, In-dependent Printing, De Pere, Wis. "Digital printing is still new to many people. Companies are just starting to realize the potential savings, fast turnaround and increased sales results that are possible if they customize their communications. "Within the next five years, the digital short-run, color market will increase dramatically. As with many new
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