I have exciting news to share. After extensive research, multiple discussions with the industry’s leading suppliers and distributors, along with herculean editorial effort, our upcoming August issue will have an entirely new look and a new name: Print + Promo.
First, I want to stress that we have no intention of abandoning our print roots. However, our research showed 77 percent of our readers are selling promotional products and more than half of you indicated that promotional products account for approximately 30 percent of your business or more. Therefore, we thought it was important to deliver accurate and smart information about this segment of your business as well. How can I assure you the information will be smart and accurate? For nearly a decade, our editorial team has produced a sister publication, Promo Marketing.
- Categories:
- Industry News
- People:
- Nichole Stella