1 + 1 = $1.2 Billion

A Process of Assimilation

Of course, restructuring and rebranding an organization that now includes 5,000 employees, 32,000 customers and an annual revenue of 1.2 billion is no small feat. Mosher explained that several task forces have been formed, including a synergy committee led by Hedeen. "Synergy is critical. Rodney will be working very hard, but it won't be instant coffee," he stressed. "We'll be identifying company-wide best practices and implementing them across the organizations to drive added-value."

Both WorkflowOne and Relizon enjoy long-term clients with long-term contracts, and the senior management of both companies will be meeting with the leadership of key accounts to discuss offering the best in performance, goods and services. "Limited surveys indicate customers are very excited about the acquisition," said Mosher.

Blending these two distinct sales models will also require a significant amount of training.

"The independent distributors and direct sales reps must now become logistics solutions providers whose objectives will be to best serve the customers, whether it means manufacturing their goods or outsourcing them," offered Mosher. "Sales professionals who truly understand this elevate themselves from being peddlers to true assets and partners to their customers."