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"Like reselling most printed products today, know that your customer may have options to buy it online for cheap if they can put the artwork together, and probably even if they can't," Tardie explained. "If that is a concern, there are ways to sell them a more valuable folder at a higher price (although the specifications might not seem much different), and there are ways to beat the low prices online by offering a simpler folder (such as a one-color foil stamp instead of the full-color printed folders they are seeing everywhere online)."
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- Companies:
- Folder Express
- Presentation Folder
- Places:
- Omaha, Neb.
- Orange, Calif.
Michael Cornnell
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