4. Specialization
Specialization is a trait highly valued in some fields (e.g., medicine and music) and oddly glossed over in others (e.g., manufacturing). But, is it too illogical to believe a folder supplier will master their chosen field similar to an accomplished ophthalmologist or guitarist?
Look for folder specialists if you have a complex job (or simply need high-quality results). "What makes us truly unique is that presentation folders aren't just our bread and butter, they're also our meat and potatoes," said Joel Tardie, director of marketing, product design and development at Presentation Folder Inc., Orange, Calif. "Sure, we could have expanded to include binders, packaging, envelopes, tabs and many other printed products, but that would undermine the simplicity of our recipe for expertise."
- Companies:
- Folder Express
- Presentation Folder
- Places:
- Omaha, Neb.
- Orange, Calif.