Combining a form and label solves a problem, adds value
By Stacey Wenzel
With end-users expressing an increasing desire to print documents in the office, the integrated label is becoming a popular value-added solution.
The product's streamlined construction minimizes the thickness of the label, allowing it to easily pass through a printer. This flexibility makes it suitable for a variety of applications and markets.
"We are starting to build integrated labels into other products, like thermal-transfer forms, multi-part cut sheetswith one part being an integrated labeland plow-folded envelopes with forms and integrated labels," said Daryl Roller, CFC, vice president of national sales for Ward/Kraft, Fort Scott, Kan. "We have also made some integrated la-bel/forms with front and back die cutting. This allows the user to peel off another label after the base label has been applied to the desired substrate, as one would peel off a piggyback label."
Roller noted some common applications where an integrated label is usedincluding picking, packing, shipping, and carton and pharmacy labels. Markets that use this product, added Roller, include distribution centers, mail order houses, clothing manufacturers, paper and software companies, retail pharmacies and computer stores.