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2. Event Experience
The event will take place less than a half-mile from PSDA's new headquarters. We have a unique opportunity to show off our city, our exhibitors, our most innovative and differentiated members and those on our staff team who are new to the organization. Our team has taken a hard look at what has worked well for this conference historically, and made improvements where they were needed. We want the event to be memorable—even if memorable means the event delivery is seamless. Shuttle service between the event and our host hotel (Hyatt Regency Chicago) will be efficient and frequent; signage will be plentiful; the exhibit hall is Wi-Fi enabled and there will be plenty of time and space to network and catch up on business. Furthermore, we have integrated the general session main stage and seating area into the exhibit hall to provide a more holistic event experience and to connect our speakers and educational program with attendees and exhibitors. I know that you will feel a difference.