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3. Exhibitor Return on Investment
PSDA is a nonprofit association, and we depend heavily on the support of our members and other industry participants for the resources that drive our programming. The conference and expo illustrates this fundamental connection well—in that our exhibitors enable us to develop the kinds of educational programming and event experiences that we want to provide for our attendees. We have talked extensively with our exhibiting members and non-members about ways for us to improve their return on investment from the expenses of exhibiting and have worked hard to create an experience for them that enhances the value of exhibiting. Among these tweaks are exclusive opportunities for exhibiting firms to network on the expo floor—including an integrated reception and trade show experience on Wednesday night for all exhibiting companies. I am confident these changes will highlight the value of exhibiting and showcase the support our exhibiting firms provide for education and other components of the event.