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Shake hands, greet smiling faces and boost business at the 2011 Print Solutions Conference and Expo
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Final Thoughts
The challenges facing many PSDA members and other industry participants are real. Our association is a reflection of our membership and the industry at large. Fundamentally, however, our firms and associations like PSDA will not be defined by the challenges, but by their ability to respond to them—to adapt, and find ways to create value in a rapidly changing economic environment. That's the opportunity we all have. I firmly believe that PSDA is better positioned to have an impact on its members' businesses than it was only six or 12 months ago. The feedback we have heard consistently from our members and the level of engagement on our website (www.psda.org) and within our member discussion forums supports this.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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