greenpiece: Federal Trade Commission Proposes Revised "Green Guides":
Seeks public comment on changes that would update guides and make them easier to use
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Federal%20Trade%20Commission%20(FTC)<%2Fstrong>%20proposed%20revisions%20to%20the%20guidance%20that%20it%20gives%20marketers%20to%20help%20them%20avoid%20making%20misleading%20environmental%20claims.%20The%20proposed%20changes%20are%20designed%20to%20update%20the%20guides%20and%20make%20them%20easier%20for%20companies%20to%20understand%20and%20use.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2F416853%2F" target="_blank" class="email" data-post-id="6128" type="icon_link">
Email
Email
0 Comments
Comments
• How do consumers understand carbon offset and carbon neutral claims? Is there any evidence of consumer confusion concerning the use of these claims?
A complete set of questions can be found in Section VII of the Guides – Request for Comment.
Finally, either because the FTC lacks a sufficient basis to provide meaningful guidance or because the FTC wants to avoid proposing guidance that duplicates rules or guidance of other agencies, the proposed guides do not address use of the terms "sustainable," "natural" and "organic." Organic claims made for textiles and other products derived from agricultural products are currently covered by the U.S. Department of Agriculture's National Organic Program.
0 Comments
View Comments
E
Melissa Busch
Author's page
Related Content
Comments