greenpiece: Federal Trade Commission Proposes Revised "Green Guides":
Seeks public comment on changes that would update guides and make them easier to use
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Federal%20Trade%20Commission%20(FTC)<%2Fstrong>%20proposed%20revisions%20to%20the%20guidance%20that%20it%20gives%20marketers%20to%20help%20them%20avoid%20making%20misleading%20environmental%20claims.%20The%20proposed%20changes%20are%20designed%20to%20update%20the%20guides%20and%20make%20them%20easier%20for%20companies%20to%20understand%20and%20use.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2F416853%2F" target="_blank" class="email" data-post-id="6128" type="icon_link">
Email
Email
0 Comments
Comments
New Guidance Proposed
The proposed changes would update the guides by giving advice about claims that are not addressed in the current guides, such as claims about the use of renewable materials and renewable energy. The FTC's consumer perception research suggests that consumers could be misled by these claims because they interpret them differently than marketers intend. Because of this, the guides advise marketers to provide specific information about the materials and energy used. Moreover, marketers should not make unqualified renewable energy claims if the power used to manufacture any part of the product was derived from fossil fuels.
0 Comments
View Comments
E
Melissa Busch
Author's page
Related Content
Comments