greenpiece: Federal Trade Commission Proposes Revised "Green Guides":
Seeks public comment on changes that would update guides and make them easier to use
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Federal%20Trade%20Commission%20(FTC)<%2Fstrong>%20proposed%20revisions%20to%20the%20guidance%20that%20it%20gives%20marketers%20to%20help%20them%20avoid%20making%20misleading%20environmental%20claims.%20The%20proposed%20changes%20are%20designed%20to%20update%20the%20guides%20and%20make%20them%20easier%20for%20companies%20to%20understand%20and%20use.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2F416853%2F" target="_blank" class="email" data-post-id="6128" type="icon_link">
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Proposed Revisions to the Guides
The revised guides caution marketers not to make blanket, general claims that a product is "environmentally friendly" or "eco-friendly" because the FTC's consumer perception study confirms that such claims are likely to suggest that the product has specific and far-reaching environmental benefits. Very few products, if any, have all the attributes consumers seem to perceive from such claims, making these claims nearly impossible to substantiate.
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Melissa Busch
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