greenpiece: Federal Trade Commission Proposes Revised "Green Guides":
Seeks public comment on changes that would update guides and make them easier to use
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Federal%20Trade%20Commission%20(FTC)<%2Fstrong>%20proposed%20revisions%20to%20the%20guidance%20that%20it%20gives%20marketers%20to%20help%20them%20avoid%20making%20misleading%20environmental%20claims.%20The%20proposed%20changes%20are%20designed%20to%20update%20the%20guides%20and%20make%20them%20easier%20for%20companies%20to%20understand%20and%20use.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2F416853%2F" target="_blank" class="email" data-post-id="6128" type="icon_link">
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The proposed Guides also caution marketers not to use unqualified certifications or seals of approval—those that do not specify the basis for the certification. The Guides more prominently state that unqualified product certifications and seals of approval likely constitute general environmental benefit claims, and they advise marketers that the qualifications they apply to certifications or seals should be clear, prominent and specific.
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Melissa Busch
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